Buy Box Wins
Ensure your eligibility.
Hold a professional seller account
Sell new items
Keep your inventory well-stocked.
How To Check if You Are Eligible
Go to the “Manage Inventory” page Click “Preferences” Tap “Buy Box Eligible” Select “Show when available” from the drop-down menu. In the menu’s “Buy Box Eligible” column, you can view accounts according to their SKU. You will find “yes” in the field if you are eligible.
Choose the right fulfillment method.
Merchants who sell via Seller Fulfilled Prime (SFP) speed up shipping, giving them a better chance of winning a Buy Box.
Maintain competitive pricing.
For more competitive rates, offer a lower landed price for your product or the total amount customers need to pay inclusive of shipping. Of course, ensure that you still earn a profit. You can reduce prices by negotiating with your supplier and third-party logistics providers for lower prices. At the same time, you must monitor the pricing of your product against your competitors’ rates. You can adjust your product price in a variety of ways:
Manual repricing involves keying in the price of your item manually after spotting market changes and competitor pricing. This method is ideal for new sellers offering only a few products.
Look at the “Lowest Price” column toward the right side of the table to see whether the price you listed for your item is the lowest (inclusive of the shipping fee). You will see the word “Lowest” with a green check mark if your rate is the lowest. If your price is not the lowest, you can click the “Match Low Price” button beside it to edit your current price.
Mind your performance metrics
Product quality:
Order defect rate: below 1% Order cancellation rate: below 2.5% Return dissatisfaction rate: below 10%
The return dissatisfaction rate represents the customer’s experience regarding their product returns. The rating covers negative buyer feedback, providing a response after 48 hours, and incorrectly denying return requests (invalid rejection rate). Customer engagement:
Messages replied to after 24 hours and non-replies: below 10% Customer feedback score: at least 90% Feedback count (number of buyers who give feedback): the higher, the better
Meanwhile, you can email [email protected] to report suspected multiple fake reviews. Shipping:
“On-time” arrivals for 97% of deliveries Late shipment rate: below 4% Valid tracking numbers for 95% of shipped packages
Optimize your product page.
Also, the benefits of the products should stand out more than their features. Feature the most important information on top when using bullet points. Myth: The seller with the lowest price always gets the Buy Box. Myth: The Buy Box is like a badge that will stay on a product page once a merchant’s sales perform well.
What Is the Suppressed Buy Box?
Buy Box suppression is in line with the company’s Marketplace Fair Pricing Policy, which involves price monitoring of products sold on the platform and comparing them with other prices that customers can find anywhere else online. However, Buy Box suppression can also occur due to the following:
